A marketing firm that learned what marketing can't fix.
Anchor is a new firm built on more than a decade of branding, marketing and events. The same lesson kept showing up. The work people see only pays off when something underneath is holding it up.
THE CREW
A full creative studio and a crew built over years.
Strategists, designers, developers and writers handle the plan and the build. Videographers, photographers, motion designers and audio engineers handle production. Trusted print, merch, ad and event partners handle the rest.
Our studio grew out of years in music and live events, which is why writing, video, photo and audio all happen in house.
The name
Why we're called Anchor
An anchor holds you steady when conditions change. Budgets move, staff turns over, platforms come and go. Our job is to hold your mission steady through all of it.
In fundraising, an anchor sponsor is the partner the rest is built on. We help you find yours.
Anchor was founded by Lenny Martelli. The name comes from two things he learned early: what real support looks like, and what it takes to make an event pay for itself.
How we work
White gloves and work gloves.
You get one person who knows your name and answers the same business day. Behind them is a crew that does the work, from the first sketch to event day. You send a request and it gets done, with no tool to learn. If something we built stops working while we work together, it's ours to fix.
For your board
The plain facts.
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Anchor is the business name of Black Sheep Brand House, LLC, based in Greater Philadelphia.
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Agreements never renew on their own.
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Your domain, your accounts, your content, your lists and your data stay in your name.
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We're happy to connect you with a current client.
Working with others
Already have a marketing person or an agency?
We work right alongside them. We take on what they can't get to, and share the numbers with them.
Giving back
We've pledged 10% of our profit.
Starting with 2027, once the books close each year, we'll give away a tenth of what Anchor made. Half goes to Magee Rehabilitation, where our founder recovered from a spinal cord injury in 2010. Half is shared equally among our clients. Each one sends their share to their annual fund, or to a cause they choose.
Each year we'll share where it went.
And three promises about your money
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We never take a cut of what you raise.
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Your domain, your accounts, your content, your lists and your data are yours, in your name.
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We never sell ads on your site. Sponsor recognition there is yours to sell.